02

Heatwaves

Branding

Website Design

Website Development

Heatwaves laptop mockup

tools used

Figma | Adobe Illustrator | Webflow
Heatwaves wallpaper

about the project

Heatwaves is a Nashville-style hot chicken sandwich popup located in Pacific Grove, California. Created during the pandemic in the owner's backyard, Heatwaves quickly gained a huge following as people lined the streets to get their hands on the best fried chicken on the Monterey peninsula.

Heatwaves poster

Branding

brand identity

A vibrant color palette, dynamic typography, and playful graphic elements energize the Heatwaves brand to reflect California roots and retro influence. The previous brand identity was characterized by a chicken mascot, however, I wanted to shift focus to the highlight the photography and story behind Heatwaves.

Heatwaves brand palatte

Webiste Design & Development

site map

The original website architecture was minimal, with links to the online ordering system. My goal with the redesign was to clarify Heatwaves' hours, create more online ordering CTAs, and establish the Heatwaves origin story. Because Heatwaves only operates on Sundays, it was especially important to clarify those hours directly on the landing page.

Heatwaves site map

implementation

I didn't spend too much time perfecting the design in Figma. Instead, I jumped straight into Webflow to determine the finer details of the design there. This saved me time from doing duplicate work and overall made the project go faster as my client was on board with that agile process (yay!).

adventurer + slow runner + compulsive cat petter + whiskey drinker + mountain hiker + middle sister + humdinger + folk singer

Currently based in California.