Heatwaves is a Nashville-style hot chicken sandwich popup located in Pacific Grove, California. Created during the pandemic in the owner's backyard, Heatwaves quickly gained a huge following as people lined the streets to get their hands on the best fried chicken on the Monterey peninsula.
A vibrant color palette, dynamic typography, and playful graphic elements energize the Heatwaves brand to reflect California roots and retro influence. The previous brand identity was characterized by a chicken mascot, however, I wanted to shift focus to the highlight the photography and story behind Heatwaves.
The original website architecture was minimal, with links to the online ordering system. My goal with the redesign was to clarify Heatwaves' hours, create more online ordering CTAs, and establish the Heatwaves origin story. Because Heatwaves only operates on Sundays, it was especially important to clarify those hours directly on the landing page.
I didn't spend too much time perfecting the design in Figma. Instead, I jumped straight into Webflow to determine the finer details of the design there. This saved me time from doing duplicate work and overall made the project go faster as my client was on board with that agile process (yay!).